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5 Tips for Selecting a Mobile Keyword

28th May 2011 - Posted by in category Text Message Marketing Advice

Below are five tips for selecting a mobile keyword for your SMS campaign.

  1. Make it easy to remember. Some people will not have their mobile phone on them when they see your sms campaign, you have to make it easy enough for them to remember until they get to their mobile phone. An example of a bad mobile keyword that people couldn’t remember would be “Text PIZZA45674 to 68398”.
  2. Don’t be too clever. A business owner may realize that the keyword PIZZA is already taken, so they try to be clever and replace the Z’s in pizza with S’s.
  3. Don’t use special characters. It’s hard enough to find the standard letters and numbers on a phone’s keypad, you don’t want to make it hard for customers to join your group. An example of a bad mobile keyword that has special characters would be “Text PI$$A to 68398”.
  4. Stick with one word. To make things simple, try to find a mobile keyword that is only one word. If you must have a mobile keyword that is two words (i.e. LAS VEGAS), we would suggest purchasing two keywords, one without the space between the two words (i.e. LASVEGAS) and the other with the space between the two words (i.e LAS VEGAS). You have to remember, a computer only does what it’s told. If your keyword has a space between the two words and one of your customers doesn’t include that space, the computer won’t know which group they are trying to join.
  5. Keep it short. Lets face it, it’s not the easiest thing in the world to type on a mobile phone keypad. An example of a bad mobile keyword that is way too long would be “Text MISSISSIPPI to 68398”.

Once you have selected a mobile keyword for your SMS campaign, the next step is to advertise your mobile keyword.

 

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