SMS Marketing Blog

3 Important SMS Marketing Statistics

16th June 2011 - Posted by Derek Johnson in category Text Message Marketing Statistics

In a recent Hipcricket survey of mobile users, I found three key statistics that illustrate why every business and brand should be using some form of an SMS loyalty program. For those that are new to SMS marketing, an SMS loyalty program is similar to an email loyalty program. Instead of receiving regular email promotions from that business though, the customer receives text message promotions directly to their mobile device.

These three key statistics from the Hipcricket study are below:

1. 57% of respondents said they would be interested in opting in to a brand’s SMS loyalty program.
2. 80% of survey respondents said they have not been marketed to via SMS by their favorite brands.
3. 90% of mobile users who had participated in an SMS loyalty club felt they had gained value from being a part of the program.

Whoa! If you’re a business owner and those three statistics haven’t you sold on an SMS loyalty program, I don’t know what will.