In a recent Hipcricket survey of mobile users, I found three key statistics that illustrate why every business and brand should be using some form of an SMS loyalty program. For those that are new to SMS marketing, an SMS loyalty program is similar to an email loyalty program. Instead of receiving regular email promotions from that business though, the customer receives text message promotions directly to their mobile device.
These three key statistics from the Hipcricket study are below:
Whoa! If you’re a business owner and those three statistics haven’t you sold on an SMS loyalty program, I don’t know what will.