Here’s some great news for anyone in the SMS marketing industry. According to a November 2011 report from the e-tailing group, 29% of marketers plan to use text message marketing in the next 12 months. This is four times great than the 7% of marketers that are currently using text message marketing.
Does anyone find it weird that 14% of marketers are currently collecting mobile phone numbers that have opted-in to receive SMS messages, while only 7% of marketers said they are actually sending SMS marketing messages? If these statistics are correct, this means there is a gold-mine of opt-in SMS mobile phone numbers just waiting to be marketed to.
Thanks to Marketing Charts for the awesome chart.
