We recently found some pretty interesting SMS coupon statistics for you. The Yankee Group found in their 2014 US Mobile Marketing and Commerce Survey, 26% of consumers have used their mobile phones to receive SMS coupons in the last three months. Even better for SMS coupons, is the fact that 59% of consumers would be interested in receiving SMS coupons, just as long as they were free. Interesting to note that 7% of consumers said they were interested in receiving SMS coupons, and would even pay extra to receive them. You can see some of the other mobile coupon statistics below from the Yankee Group’s 2014 US Mobile Marketing and Commerce Survey.
